What D&B Can Offer Law Offices
When you hear the term "Hoosers", you may get an image of a team of plumbers working in the sewer, but that is far from the truth. In fact, Harry Hoover and Patrick Spain first formed D&B Hoovers as an American company research firm that offers information on various industries and businesses through their main product platform named "ilearn". In 2003, it was purchased by Dun & Bradstreet as part of a group of businesses that had been sold off. The company was then re-branded as D&B Hoover. It is now one of the largest publicly listed companies in the United Kingdom with revenues of more than $6 billion. D&B Hoover offers many different business opportunities including: real estate, engineering services, commercial Real Estate, franchise, food preparation and beverage industry.
D&B Hoover also offers an integrated network of over thirty data and intelligence analytics centers across the Americas, Europe, and Asia Pacific. These centers conduct over a billion dollars in business data analysis and research on billions of records from sales to customer relationships. The insights gathered from these activities form the basis of D&B's core product, DBI, or Dynamics, Drive, Business Intelligence, or insights. The product line consists of core modules that are designed to give the D&B customer what they need when they need it: the ability to understand their own and other people's business, the ability to connect with others in their industry, and the ability to forecast future market trends.
D&B's Analytics suite includes the popular Social Media Marketing Expertise, which helps to increase website traffic. The Social Media Marketing Expertise (SML) works to help companies strategically use social media, and attract new customers. It is comprised of seven core modules that span across social media marketing, customer relationship management (CRM), lead tracking and sales, analytics, and web analytics. Each of these modules discusses in detail how D&B uses their expertise and products to help businesses improve their bottom line. In addition, D&B's Analytics offer a detailed report about user behavior across various social media channels including Facebook, Twitter, LinkedIn, Pinterest, YouTube, and FourSquare.
D&B's analytics offer real time insights that help manage and track the progress of sales representatives, marketers, and company executives. The Social Media Marketing Expertise offers three different components: recruiting, performance, and analytics. The Recruiting module contains all the tools and information needed to connect with leads and prospects and identify connections to sales representatives. The Performance module tracks the activities, such as the number of visits and clicks on social media pages, the number of sales calls made, the average dollar value acquired per lead, and the number of prospect-to-person sales calls made.
Sales Intelligence gathers data on the behavior of customers, prospects, and reps. Social media users are categorized into separate lists for easier sorting. The Social Media Metrics module provides detailed information about the top 50 sites and what they do to influence consumer buying habits. The Analytics module collects data on who visits the site, how often, and from what browser type. With this information, D&B can segment its customers, their behavior, and the reasons for the purchase decisions made.
D&B offers many different solutions for prospecting, with its massive database of leads. They have a robust assortment of services to meet all business needs and address thousands of prospecting opportunities. They can be extremely helpful in providing lead generation for companies and law offices, in-house and outsourced telemarketing efforts, and in-house direct marketing efforts. They also provide customized services for health care agencies and insurance companies. As their lead database grows and their technology improves, D&B continues to expand by offering innovative solutions to a variety of clients.
One of hoovers' most important tools is their Customer Relationship Management (CRM) platform. This platform allows companies to monitor and manage their clients, prospects, and sales productivity. It gives top sales executives unparalleled insight into who is calling and how they are interacting with prospects. The improved sales productivity leads to increased revenue. This is because increased sales productivity means more business, which equals more money for the company.
With extensive analytics, D&B has the ability to provide organizations and law offices with detailed insight into their clients' behavior and buying habits. This valuable information provides law enforcement agencies and other government agencies with important information for combating fraud and increasing customer loyalty. The increased sales, and the resulting money saved, result in even more profit for hoovers. This is because the more people you have buying from you, the more money you make. For more information about how D&B can help your business, contact a sales intelligence specialist today.